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A promotional image for the Fanity app shows multiple smartphone screens with celebrity news content and the tagline: Fanity delivers a clean, once-a-day superfan briefing with curated, shareable news about your favorite stars.

Project Overview

Fanity is a news and fan engagement platform designed to deliver a clean, concise, and trusted daily briefing for superfans. The app focuses on summarizing the most relevant stories about users’ favorite stars, making it easy to stay updated in a fast-moving world.

Goals & Challenges

Goals:

  • Provide fans with a single, daily update containing the most relevant news.
  • Make the content curated, summarized, and trustworthy.
  • Enable fans to like, share, and engage with headlines effortlessly.

Challenges:

  • Designing a delivery system that condenses multiple news sources into a single daily briefing.
  • Ensuring the interface is minimalist and distraction-free while encouraging engagement.
  • Balancing content relevance, timeliness, and readability in a single update.

Approach

Research & Discovery

  • Studied competitor apps in fan engagement and news curation.
  • Interviewed superfans to understand how they consume updates and what frustrates them about existing platforms.

Information Architecture

  • Designed user flows for daily briefings, news interactions, and sharing functionality.
  • Wireframed a simple interface that prioritizes clarity and ease of use.

Design & Development

  • Developed a clean, modern UI optimized for mobile-first experiences.
  • Focused on one daily update per user, summarizing relevant news in digestible snippets.
  • Added interactive elements for liking and sharing headlines with a single tap.

Final Solution

  • Daily Superfan Briefing: One curated update containing all the most relevant news.
  • Trusted & Summarized Content: Headlines are concise, reliable, and easy to read.
  • Engagement Features: Tap to like, share, or save your favorite stories.

Results

  • Fans receive updates in a simple, distraction-free format.
  • Increased engagement and sharing of news headlines.
  • Users praised the app for making it impossible to miss important updates about their favorite stars.

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Visuals

A woman at a crowded stadium holds up her phone, possibly to take a photo or video. The image is overlaid with a mobile app interface showing Get started and sign-in options.
A news app post shows Taylor Swift in a red dress with a headline about her wearing a significant ring on her finger. The post is trending and has 147k likes, with related story cards underneath.
Mobile app screen prompting the user to add a profile picture, showing a young man’s photo in a circular frame, blue heart icons floating around, and buttons for Change picture and Continue.
A mobile app screen shows the profile christinalisa with tabs for Follower and Following. Five users are listed, each with a profile photo and a blue plus or grey check icon next to their names.
Settings screen of a mobile app showing options for General settings, push notifications (Breaking news off, Daily push on), Legal information, and Feedback. Device status bar is visible at the top.
A social media profile page showing a profile picture, the username valentindiehl, an about section, 856 followers, 325 following, and menu options for personal info, Fanity with heart, and settings.